Videos in "Marketing"
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Does Your Website Follow the Perfect Customer Lifecycle?
In this dynamic webinar, Anthony will present the stages of The Perfect Customer Lifecycle. He will offer real-world customer examples on how you can... more
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Using Total Cost of Ownership to Buy and Sell Castings Smarter
Most companies make sourcing decisions based solely on price, often resulting in a 20% to 30% miscalculation of actual offshoring costs. In this session, Moser will show... more
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What Will The Rise of Electric Vehicles Mean for Metalcasters?
Automotive manufacturers have decided it?s time to offer consumers more electric vehicles (EVs), and as a result, fundamental change could be coming to automotive... more
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Websites for Foundries: What Helps and Doesn’t Help the Customer
How does a ?no quote? response make you feel? Can it be avoided? The right information on your website can eliminate most of that problem. Does your website help... more
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Social Media Marketing: Best Practices, Tips and Tricks
Simpson Technologies Corp. Marketing Manager Skylar Finkelstein discusses social media marketing, popular platforms, social content, and tips and tricks for getting the... more
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Marketing to Manufacturer Representatives
Learn how marketers can boost their companies' bottom lines by marketing directly to their own manufacturer sales reps. Get tips on effective communication within teams,... more
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SEO 101: Beginners Guide to Search Engine Optimization
Know your company needs to rank higher on Google, but not sure where to start? SEO is a science. And it?s squarely centered on user experience. Gone are the days of... more
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5 Ways to Get The Most Out of Your Media Coverage
Media attention is good for your company; handling it well can earn you more positive attention. This webinar explores five ways to turn your 15 minutes of fame into... more
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Employer Branding is for Everyone
Join branding expert Sara Timm of Waupaca Foundry to learn how a positive reputation supports your business plan and encourages productivity.
